Google Incognito Mode Lawsuit

Legal Representation for Victims of Google Privacy Violations While in Incognito Mode and Other Private Browsing Modes

The Data Privacy Attorneys at Potter Handy Law Firm possess the expertise and resources necessary to conduct a comprehensive examination of your case, initiate an investigation into potential privacy violations, and, when necessary, actively pursue justice on your behalf.

Plaintiffs characterize the perceived privacy shortfall as intentional, deceptive conduct. Google disputes this claim and counters that users are fully cautioned about potential data collection and user profiling upon opening a new incognito tab, and therefore consented to its collection through continued use.

Potter Handy LLP is presently examining cases representing individuals affected by Google Incognito mode on the Chrome web browser, as well as Google account holders affected by Private Browsing modes in other browsers. These individuals may have had their personal information or data deceptively collected, tracked, or shared when they believed they were protected in a private browsing session. Potter Handy LLP will conduct a complimentary assessment of your data breach and privacy claim to safeguard the rights and privacy of all those impacted by the Google Incognito Mode Lawsuit.

Potter Handy LLP is committed to protecting the privacy rights of individuals affected by potential privacy violations related to Google Incognito mode and Private Browsing modes of other browsers. If you have used Incognito mode and/or Private Browsing modes of other browsers and are concerned that your information may have been tracked without your consent, we can help. Our Data Privacy Attorneys are here to assist. Contact us online or call our intake professionals at (415) 534-1911.


What is the Google Incognito Mode Lawsuit?

In a class action lawsuit initiated in 2020, the tech giant Google is accused of infringing upon the privacy rights of numerous Americans by purportedly tracking their “private” Incognito mode browsing sessions. The legal proceedings were commenced in the U.S. District Court for the Northern District of California, with the complaint highlighting the alleged “unlawful and intentional interception and collection” of private communications without obtaining requisite user consent as the foundational premise for legal redress. The lawsuit claims that Google collected and potentially shared personal data, such as website visits, searches, and online activity, even during Incognito sessions, without proper user consent. Additionally, it alleges that websites using Google Analytics or Ad Manager collected information from browsers in Incognito mode, including web page content, device data, and IP address.

The complaint posits that individuals deliberately opt for Incognito mode with the expectation of evading the tracking or collection of personal information, only to ascertain that Google fails to uphold this anticipated level of privacy. Counsel involved in the case has collated internal Google communications, revealing executive cognizance that the efficacy of the “Incognito mode” falls short of delivering genuine privacy, thereby resulting in users consistently overestimating its protective capabilities.

Plaintiffs characterize the perceived privacy shortfall as deceptive conduct, a contention disputed by Google, which asserts that users are duly cautioned about potential data collection upon opening a new incognito tab. Resolute in their pursuit, plaintiffs and their consumer protection attorneys assert that Google’s data collection practices contravene federal and state wiretapping laws, potentially warranting legal redress for intercepted private communications. The Google Incognito lawsuit seeks a minimum of $5 billion in damages.

If you have used Google Incognito mode on the Chrome web browser without being aware that your information was still being monitored, it is of utmost importance that you address this matter with a sense of urgency and contact our highly qualified Data Privacy Lawyers. Our attorneys can effectively protect your legal rights and ensure that those responsible for causing harm are held accountable.

The current class action seeks at least $5,000 in damages per user for violations of federal wiretapping and California privacy laws. If you have used Google Incognito mode on the Chrome web browser without being aware that your information was still being monitored, you may be entitled to compensation. Our highly qualified Data Privacy Lawyers can fight for a fair settlement on your behalf. By selecting a qualified Data Privacy Lawyer, you can be assured that your interests will be thoroughly protected throughout the entire case, providing you with peace of mind.

Contact us online or call our intake professionals at (415) 534-1911.


What is Incognito Mode?

As per Google’s disclosure, the Incognito mode within the Chrome web browser is positioned as a feature that facilitates “private browsing.” This functionality purportedly achieves privacy by eradicating web-tracking cookies and internet history from the browsing session upon the closure of the browser.

In the aforementioned class action complaint, it is alleged that compelling evidence exists, indicating that Google retains such data generated during “private” browsing sessions in the same logs as other data. This practice is argued to significantly compromise the envisaged level of privacy that the company aims to provide. Attorneys claim to possess evidence illustrating Google’s aggregation of both regular and Incognito browsing data in identical logs, ostensibly for the purpose of tailoring targeted advertisements to users.

Google now acknowledges that, despite employing Incognito mode, websites may still have the capability to gather information about users’ browsing activity each time a new tab is initiated. Plaintiffs contend that Google’s cookies, analytics, and tracking tools deployed on non-Google websites persistently monitor user browsing activity even subsequent to the initiation of an Incognito mode tab in Chrome.


Protecting Consumers’ Privacy Rights in the Aftermath of Google’s Privacy Violations

If you have used Google Incognito mode on the Chrome web browser and/or if you are Google account holders and used Private Browsing modes of other browsers without being aware that your information was still being monitored, you may potentially qualify to file a claim. We invite you to contact us for a complimentary assessment of your Google Incognito Mode Lawsuit case. Your rights are important, and you may be entitled to compensation or other appropriate remedies.

At Potter Handy LLP, we are experienced data privacy attorneys dedicated to protecting our clients’ rights. We offer a free consultation to discuss your Incognito mode concerns and legal options. Don’t hesitate to protect your privacy. Contact us for a free consultation at (415) 534-1911 or fill out our online form. We are here to help.

What We Can Do For You:

  • Evaluate your eligibility for the lawsuit and potential compensation.
  • Guide you through the legal process with personalized attention and expertise.
  • Fight for your privacy rights and hold Google accountable for its actions.
  • Our team of data privacy lawyers is committed to your success.

Please call (415) 534-1911 for an appointment with Mark Potter and Jim Treglio of Potter Handy LLP in San Francisco. During this call, our intake professionals will review your claim regarding the Google Incognito Mode Lawsuit. Free Consultations 24/7. No out-of-pocket expenses.